The paid placement model allows you to bid on your keywords, thereby placing your site's listing in a featured section within a search engine's results.
Search engine ranking reports are run on a monthly, or more frequent, basis to determine movement in search engine ranking due to search engine optimization efforts.
Ettinger Communications provides search engine ranking reports, tracking the targeted keywords among the major search engines. Monitoring the movement in the results in the search engines helps to determine which pages need further optimization to gain better search engine ranking results.