Paid Placement

Almost all of the major search engines, either on their own or through a partnership, offer some sort of paid placement on their search result pages. Usually set apart from the "natural" search results, these paid results are purchased in a variety of ways - through a variety of vendors.

While participating in these programs seems simple enough, managing these "keyword buys" can easily become a full-time job, especially when one considers the fallacies of the various software packages out there.

Through an assortment of software tools along with watching things closely with an actual human eye, we work to ensure that your keyword buys are always performing within the goals of the campaign.

Ettinger Communications also performs a keyword/theme analysis to assist you in targeting ALL of the appropriate terms for your industry/space.