Keyword Phrase / Theme Analysis

In order to gain qualified traffic from search engines and directories, you must know which keywords and keyword phrases your potential visitors are typing into search engines when performing queries.

Not only does your site have a theme on which it is centered, but the individual pages within your site also have specific themes. For example, you may have a site, which offers various products or services. Each product or service has its own "theme" and thereby will have specific keywords users will type into search engines to find these products or services.

Ettinger Communications takes the time to understand your business and your customer. Through an in-depth discovery process with a panel of your department heads, we attain the keyword phrases you think your customers might type in when performing a query.

We use this list as a starting point to then further analyze your "space" on the Web. Using various tools, software and old-fashioned surfing, we report back to you with a complete list of the top keyword phrases and related keywords your potential customers are actually typing into the search engines. Additionally, we'll provide you with data as to the current competitiveness of these keyword phrases and advise you on which keyword phrases you should be targeting.

You'll then have a keyword list, outlined by popularity of search, from which to begin your search engine optimization efforts and move toward acquiring a percentage of this qualified traffic.